Peacock Alley

Customer Dashboard Enhancements

Peacock Alley is a luxury bedding and linen brand known for its timeless design, exceptional craftsmanship, and premium materials.

OVERVIEW

For luxury bedding brand Peacock Alley, I designed the “My Favorites & Projects” section of their customer dashboard. This feature allowed customers to save products, build curated projects (like room concepts or bedding sets), and revisit them later. Associates in-store could also access these dashboards to continue conversations, bridging online discovery with in-store engagement.

ROLES

UX + UI
Wireframes
High-Fidelity Mockups
QA + Testing

Project completed while in the role of Lead UX/UI Designer at NINE15

Provided interface guidance and UX design for the dashboard’s navigation, saved items, and project flows. Ensured the design was intuitive, mobile-driven, and brand-consistent across customer and associate touchpoints.

Role and Impact

Impact

  • Enabled customers to easily save, organize, and compare products.

  • Supported in-store clienteling, giving associates insight into a customer’s preferences and projects.

  • Strengthened the brand’s ability to connect online behavior with personalized retail experiences.